In Your Words 8

 RESAAS LOGO

RESAAS

RESAAS.com is a social network for real estate professionals. “RESAAS is a cloud-based social business platform for the real estate services industry” [1]. The professional social networking platform also offers tools that integrate the platform, including aResass 1n enterprise social network, a global referral network, lead generation engine, listing management, client engagement modules, customer relationship management tool, analytics, file sharing and an advertising engine [1]. RESAAS was designed to increase user productivity through better communication and collaboration within the real estate industry.

The target market of RESASS, of course, is real estate professionals. The tools and usage of the site are only made available exclusively to owners of real estate brokerage firms and brokers, licensed real estate agents and realtors. RESAAS has grown to have over 350,000 real estate professionals using the platform in over 110 countries, and is available in more than 25 languages [2].

Real estate professionals use the social network to market their listings, make connections with agents to conduct referrals, keep up with the latest real estate industry news, and answer prospective clients’ questions to generate leads [3].

RESAAS allows real estate professionals to create personal profiles pages. The home page of their profile provides an “about” section with information about the professional, their contact information, and a feed of content they’ve posted, similar to status updates on Facebook. Below is an image of real estate broker Christophe Choo’s profile.Screen Shot 2016-02-26 at 9.47.42 PM

The home page offers a link to the real estate professions listings to explore what they currently have on the the market. Below is an image of Choo’s listings on RESAAS.Screen Shot 2016-02-26 at 9.58.32 PM

Users can connect with other real estate professionals, join groups based on Brokerage, location, or certain topics. The social network provides a feed with the information from these connections, so the user can see what is being posted in their online community.

RESAAS – The Real Estate Social Network™ is the title of the App available for iPhones, iPads, iPod touches and Androids. Users can upload and manage their listings and keep in touch through their mobile devices [4]. Below are images of the app on an iPhone.

Screen Shot 2016-02-26 at 10.21.20 PMScreen Shot 2016-02-26 at 10.21.48 PMScreen Shot 2016-02-26 at 10.22.11 PM

My Thoughts

I am very impressed by RESAAS. As a social network that only launched in 2013 it has grown to be hugely successful in a short amount of time for a niche network. While other real estate social networks, such as Glozal, exist, RESAAS is highly superior in usability, tools and content produced. RESAAS has a large user base, making it the ideal location for real estate professionals to connect with each other. The social network is educational and informative, giving professionals industry updates and tips, which I think is a beneficial feature.

Proximity Marketing

RESAAS incorporates location into its services, as it allows users to join groups and be informed about listings in their area. Proximity marketing could be incorporated into the real estate industry by having real estate professionals and clients who looking to buy be alerted and informed when they are in a close proximity of a property that is for sale. This would be an incredible tool for marketing properties.

IMC

Many social channels can work well with RESAAS, but I think the most beneficial would be Pinterest, Facebook and Instagram. Pinterest, a social channel that people already turn to for home décor inspiration and advice, is a great place for RESAAS users to also be sharing images and information of their listings. Facebook, with is professional pages, is another important platform for real estate professionals to be sharing their listings. Lastly, the image-heavy platform, Instagram, is a beneficial location for brokers to be posting high quality, enticing images of their listings. Along with newspaper listings, industry magazines and online advertisements, real estate professionals can build an impressive IMC plan with RESAAS as an important aspect.

 

References

[1] http://www.bctia.org/Blog/2015/8/4/Spotlight-on-Tech

[2] https://www.facebook.com/business/success/resaas

[3] http://www.marketwired.com/press-release/resaas-surpasses-300000-verified-real-estate-professionals-cnsx-rss-1974693.htm

[4] https://itunes.apple.com/us/app/resaas-real-estate-social/id609267244?mt=8

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