American Eagle Outfitters American Eagle Outfitters (AEO) is a clothing brand targeted at 15 to 24 year olds that has a strong social media presence across many platforms. AEO uses an IMC approach through social media by using a variety of social media sites that each offer valuable information to the viewer, and often linking… Continue reading In Your Words 7
Hello, As a millennial that has grown up loving the entertainment industry and popular culture, social media became an important part of my life at a young age. I knew from the moment that I entered the University of Florida that I wanted to major in public relations and pursue a career in entertainment PR.… Continue reading In Your Words 6
The Cleanest LinePatagonia’s company blog, titled “The Cleanest Line” is a group blog. The blog has multiple contributing writers, including Patagonia employees and ambassadors, as well as adventure seekers who live in the brand. Posts can be submitted to the company by anyone who embodies the essence of the company through the online submission process.… Continue reading In Your Words 5
In last week’s blog post I discussed Victoria’s Secrets exemplary integrated marketing communications strategies. Victoria’s Secret uses push and pull marketing to engage its consumers. Push marketing focuses on brining the product to the customer, which include chat windows, email ads, text message alerts and pop ups. Pull marketing involves the consumer coming to the… Continue reading In Your Words 4
Victoria’s Secret iconic brand has developed from one of just lingerie, to a brand that truly lives in the hearts of its consumers. Victoria’s Secret’s brand loyalty is top notch; women idolize the company’s iconic models, dubbed “Angels,” over 9.1 million viewers watched the Victoria’s Secret Fashion Show in 2015, and its Instagram boasts 31.1… Continue reading In Your Words 3
One of the major differences between classic marketing and social media marketing is social marketing’s ability to offer bidirectional, or two-way, communication. Classic marketing’s unidirectional, or one-way, communication limits the company’s message potential. When trying to get a message out to a large audience, one-way communication can prove to be effective in gaining awareness. However,… Continue reading In Your Words 2
Hi, my name is Katie Alter, and I am a third-year public relations student at the University of Florida. During this course, Introduction to Multimedia Communications, I hope to learn real-world applications for how to communicate with target publics through multiple channels of communication. I am eager to learn an array of marketing and public relations… Continue reading Hello!