In Your Words 2

One of the major differences between classic marketing and social media marketing is social marketing’s ability to offer bidirectional, or two-way, communication. Classic marketing’s unidirectional, or one-way, communication limits the company’s message potential. When trying to get a message out to a large audience, one-way communication can prove to be effective in gaining awareness. However,… Continue reading In Your Words 2


Hi, my name is Katie Alter, and I am a third-year public relations student at the University of Florida. During this course, Introduction to Multimedia Communications, I hope to learn real-world applications for how to communicate with target publics through multiple channels of communication. I am eager to learn an array of marketing and public relations… Continue reading Hello!